Sago Hospitality. Two venues, one domain, Badshah as co-founder. Built and live in two weeks.
Client
Sago Hospitality
Year
2025
Scope of Work
Sago Hospitality Group runs two F&B venues out of SCO 17, Sector 26, Chandigarh. SAGO is Indian fine dining on the ground floor, rated 4.7/5 on Zomato from 677 ratings. SEVILLE is the bar and lounge one floor up, 9,000 square feet, rated 4.5/5 from 1,238 ratings. Co-founder is Badshah, the Chandigarh-born rapper, who described the launch as his first investment in the city that made him.
No existing web presence. One domain needed to carry two distinctly branded venues without flattening either. SAGO runs in warm parchment tones with an Indian fine dining identity. SEVILLE runs cooler: Mediterranean, lounge-facing, cocktail-led, bar open until 3AM on weekends. On top of the venue pages: two food menus and a shared bar covering 300-plus items, a blog, franchise enquiry infrastructure, and three local SEO pages built for Chandigarh search terms.
The site went live in two weeks. Built on Framer, with menu pages as custom React code components and blog and franchise forms through Framer's native CMS. Covered at launch by Entrepreneur India, CNBC TV18, The Tribune, Republic World, and Bollywood Hungama.
The homepage video cycles through both venues. A visitor picks Sago or Seville before reading a word.
The homepage is a full-bleed video: Seville's colonial dining hall, booth seating below arched windows, the spirits shelf behind the bar, hanging vines and lanterns. The text overlay reads SEVILLE & SAGO in Mocktaile Typeface. On the right, three entry cards: SAGO, SEVILLE, CONTACT. The site presents both brands and steps aside. No homepage copy explains what either venue is. The photography does it.
Parchment and Mocktaile. The hero opens with a claim about Indian cuisine.
Sago's background is rgb(239, 231, 210), warm parchment that reads as luxury without ornament. Mocktaile Typeface on the left, a dining room photograph on the right: floral upholstered chairs, an ornate chandelier, tables set for service. The hero copy opens with a claim: India does not have one cuisine. It has hundreds. Named for the sago pearl, a humble ingredient that appears quietly in the food traditions of every Indian region. The EXPLORE THE MENU button is the only CTA on the fold.
4.7 on Zomato, 677 guest ratings, established 2023. The stats strip runs beneath the venue showcase.
Below the Sago hero, three venue photographs labeled Luxury, Fine Dine, Drinks span the full width. Below them: the stats strip in cream on terracotta, 4.7 Zomato rating, 677 guest ratings, 2023 as the year established, Indian Cuisine as the category. No superlatives. The numbers next to the photographs are the argument.
He's not a badge in the footer. He gets a full section.
Badshah is not mentioned in a footer credit or a backed-by strip. On the Sago page, mid-scroll, there is a full-width section: dark background in rgb(10, 11, 10), portrait on the left, quote in Cormorant Garamond italic on the right. The attribution reads "ADITYA PRATEEK SINGH SISODIA — RAPPER, ENTREPRENEUR," and above the name: CO-FOUNDER • SAGO HOSPITALITY GROUP. The quote is from his launch statement: "Traditionally homegrown at its core, but globally experimentative in spirit." It is the brand brief for both venues in one sentence.
Same typeface, different world. Seville runs blush pink until 3AM.
Seville's background is rgb(253, 245, 243), a light blush. Mocktaile Typeface headings read in terracotta. The hero image is a photograph of the venue's 3D wooden lettering installation: "its your boy BADSHAH," a piece of decor that is also a declaration. The about section describes the kitchen and the bar before the gallery does: the Mediterranean spread on the floor above, cocktails served until 3AM on weekends, a room designed for people who are not in a hurry. The stats strip uses dark Cormorant Garamond numbers against the blush, a different treatment than Sago's cream-on-terracotta.
The Seville about copy names the mood before the food photographs do.
Seville's about section opens: Seville takes its name from the Andalusian capital, a city built around courtyard culture, afternoon shade, and the unhurried rituals of a good meal. That same architecture of ease informs everything here. The open-to-sky ceiling. The mosaic floors. The rustic wooden chandeliers. Below it, a pull quote in Forum italic: The staff at Seville know the menu the way a sommelier knows the cellar. The copy sets the room before the photographs arrive. By the time the gallery loads, the visitor already knows what kind of place this is.
Six panels. Cocktails, sushi, plated dishes. 15,000 followers on @seville.chd.
Seville's gallery runs six photographs in a two-row grid: cocktails with elaborate garnishes, sushi rolls, plated Mediterranean mains. The photography is commissioned, not stock. @seville.chd has around 15,000 Instagram followers compared to @sago.chd's 3,200. Seville is the social anchor of the two venues. The gallery on the website reads like the feed: color, plating, light.
300-plus items. Two food menus, one shared bar. No PDF. Custom React.
Both venues have dedicated menu pages built as custom React code components inside Framer. Sago's food menu runs five tabs: Starters, Kebabs, Mains, Rice and Breads, Desserts. Every item verified against the physical printed PDF. Every dish carries a green or red FSSAI dot. Seville has its own six-tab food menu: Starters, Mediterranean and Mexican, Sushi and Asian, Pasta and Pizza, Mains, Desserts — a full kitchen's worth of content that had no digital presence before this build. The shared bar covers both venues: Cocktails, Spirits across twelve subsections from Single Malt to IMFL to Irish Whiskey, Wine and Beer, Small Bites, Café and More. Each component opens on Food by default. A sticky pill toggle at the top of the page switches the entire tab set to Bar. The item count across both kitchens and the bar runs past 300. Two-column layout on desktop, single column on mobile, category tabs sticky on scroll.
